Communication
Strategic communication
We provide strategic advice and logistical support for communication programs, including developing communication plans, organizing news conferences, writing, distributing and pitching media releases, and coordinating interviews and op-eds.
Strategic plans
We develop strategic communication plans that are focused on getting your message across in a receptive manner to the right audiences. Our plans typically include key objectives, target audiences, themes and messages, strategic approaches, communication vehicles, activities and costs.
Media relations
We have become experts in effectively engaging media to cover our clients' issues. From identifying news hooks to writing news releases and op-eds that generate interest and coverage, APCO prides itself in understanding that the media is a target audience, not simply a communication channel. APCO develops the content and coordinates logistics for news releases, interviews, media conferences and editorial board visits.
Issue management
APCO's seasoned team of consultants anticipates, evaluates and manages issues to ensure that an organization's greatest asset, its reputation, is always protected. We are focused on integrity, sensitivity and confidentiality and combined with our knowledge on what sways public opinion, we can effectively provide strategic issue management advice to our clients.
Crisis communication
The key to effective crisis communication and management involves risk and issue assessment, planning and preparation, media monitoring and corporate media training and simulation exercises. APCO helps clients respond to crisis situations at the most senior levels with seasoned experts, and undertakes detailed preparatory work and issue management strategies that are the foundation of its crisis management approach.
Internal Communication
Without effective internal communication and "buy-in", any external activity is redundant. We understand that employees and stakeholders are an organization's front line and that effectively communicating to them is an essential component of any successful culture. We provide advice on how to best consult and communicate with internal audiences, and provide strategies on engaging employees to become ambassadors of their organizations.
Writing
Effective writing is a skill and getting your message across is what makes-or-breaks your communication program. APCO specializes in this skill and we have numerous examples of speeches, published op-eds, promotional and educational materials that have successfully gotten the message across.