The Challenge
The Vaccine Fund was launched in 1999 as the Global Fund for Children’s Vaccines – an innovative and challenging public-private partnership to mobilize resources to meet the needs for vaccines and immunizations of the world’s 75 poorest countries. It was tasked with raising US$2 billion over five years as part of the Global Alliance for Vaccines and Immunization. As it set out to achieve its task, the Vaccine Fund realized that it was relatively unknown in both Europe
and the United States. Where people were familiar with it, the Vaccine Fund suffered from a perceived lack of credibility and
misconceptions about its role.
APCO Worldwide’s challenge was to craft and implement a strategy that would raise visibility, convince decision-makers of the
efficiency and credibility of the Vaccine Fund and turn misconceptions into active endorsement and, ultimately, financial
contributions.
The Solution
APCO helped create a new visual identity for the newly rebranded Vaccine Fund which was posted on billboards during the New
York World Economic Forum in 2002. APCO’s campaign focused on raising the Fund’s profile and credibility with key opinion-leaders, refocusing the debate on the need to really address one of the world’s greatest inequalities, access to health, through innovative public-private partnerships.
In Europe, APCO first concentrated on France, identifying, contacting and actively lobbying key decision-makers, turning to Germany, Italy and the EU in the second phase.
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The Result
The Vaccine Fund-APCO collaboration in France changed the perception of the Fund among key decision-makers and credibility is
no longer an issue. As a result, the French government announced its first contribution to the Vaccine Fund of 15 million euros.
The work done in France was extended to the EU and key Member States, where APCO works to help the Fund achieve a credible,
responsible and innovative image, and attract hundreds of million of dollars in funding.
The Vaccine Fund merged with Global Alliance for Vaccines and Immunization and today is known as the GAVI Fund. It is a
multi-billion dollar organization which has prevented millions of vaccine-preventable deaths in children.
Services Provided
- Coalition building
- Creative services
- Government relations
- Issue management
- Media relations
- Online communication
- Positioning
- Strategic philanthropy
View all APCO services
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APCO’s contribution has been essential for the start of our operations. The visual identity created has given us real visibility. Moreover, the flexible and professional approach of the APCO teams fully matched the varied needs of a young institution like ours.
