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APCO AT SOCIAL MEDIA WEEK

This year, APCO's London and Washington, D.C., offices will host events around the 2012 Social Media Week, held February 13-17. Join us for drinks, hors d’oeuvres and open dialogue!

Thursday, February 16, 2012
7:00 p.m. - 8:30 p.m.
"Another Social Network? How to Combat Social Media Fatigue in Your Business"
London

As more and more social networks are introduced or evolve to mimic other platforms, will social interaction around new social tools and networks continue to rise or will consumer engagement level off?

Social media expert Rasika Krishna, senior online strategist & information architect from APCO Worldwide, will help you:

  • Uncover the realities of social media fatigue
  • Identify the sectors in which social media fatigue is occurring and discuss how to avoid contributing to social media fatigue in your business efforts.
  • Gain best practices to combat social media fatigue and discover implementable tactics for using it to your competitive business advantage.

For more information, visit: http://socialmediaweek.org/event/?event_id=2210

Friday, February 17, 2012
7:00 p.m. - 8:30 p.m.
"Another Social Network? How to Combat Social Media Fatigue in Your Business"
Washington, D.C.

As more and more social networks are introduced or evolve to mimic other platforms, will social interaction around new social tools and networks continue to rise or will consumer engagement level off?

Social media experts from APCO Worldwide, SBNation.com and GetBetterHealth.com will help you:

  • Uncover the realities of social media fatigue
  • Identify the sectors in which social media fatigue is occurring and discuss how to avoid contributing to social media fatigue in your business efforts.
  • Gain best practices to combat social media fatigue and discover implementable tactics for using it to your competitive business advantage.

Moderator: John Cangany, director, social media and online strategy, APCO StudioOnline
Panelists: Joanne Bamberger, founder, Punditmom.com; Val Jones, founder, GetBetterHealth.com

For more information, visit: http://socialmediaweek.org/event/?event_id=2208