Johnson Controls

Financial Communication Expert Joins APCO

New York, N.Y. (February 27, 2007) – Jeff Zelkowitz, former managing director of the financial communication firm, Taylor Rafferty, joins APCO Worldwide as a senior vice president, Larry Snoddon, vice chairman and managing director of APCO’s New York office, announced today.

“Jeff will add significant depth to APCO’s financial communication practice, as well as bring exceptional international and emerging market experience,” said Snoddon. “Operating at the intersection of public policy, finance and public opinion, APCO is well-positioned to help our clients drive their expansion opportunities in key markets and engage the various stakeholders that can impact their business potential.”

Zelkowitz will play a leading role in providing corporate and financial communication counsel for APCO’s clients. He has more than 15 years of experience advising senior executives on communicating their business strengths, supporting their corporate and strategic objectives, and achieving their capital markets goals around the world.

In addition to his knowledge of investor relations, mergers and acquisitions, initial public offerings and stock exchange listings, Zelkowitz advises clients on strategic repositioning, reputation management, crisis management, business diplomacy and corporate affairs issues, including the specific challenges and opportunities of companies in emerging markets.

“Financial market and transaction success increasingly requires an integrated communication approach that includes both financial and public policy audiences. It is exciting to be a part of a strategic consultancy that has experience across these major arenas and brings the pieces together to offer clients a comprehensive and often cross-border solution,” said Zelkowitz.

Prior to joining APCO, Zelkowitz served in Taylor Rafferty’s New York and London offices. He has worked extensively with global industry leaders and growth companies in financial services, technology, media, telecommunications, retail, food and beverage, energy, pharmaceuticals, and other sectors in the United States, Europe, Russia and the emerging markets.

APCO, historically well known for its strategic communication and public affairs capabilities, has greatly expanded its business and financial communication experience and services, which now include mergers and acquisitions, restructurings, debt market communication, investor relations and representation of financial institutions.

About APCO Worldwide

Founded in 1984, APCO Worldwide is an independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. APCO was named 2007 PR Agency of the Year by PRNews; 2006 Agency of the Year by PRWeek; 2007, 2006 and 2005 European Consultancy of the Year by Public Affairs News; and 2004 Public Affairs Agency of the Year by The Holmes Report. Clients include corporations, governments, industry associations and nonprofit organizations. Headquartered in Washington, D.C., APCO includes among its clients seven of the top 10 companies on Fortune’s Global 500. Core services include corporate, investor and internal communication; crisis management; issue management; government relations; litigation communication; media relations; coalition building; opinion research; market entry; corporate responsibility; and online communication. APCO is a majority women-owned business. For more information, please visit

Elizabeth Wolf