Applied Materials

Former President of Poland Aleksander Kwaśniewski Joins APCO Worldwide

Global Leader Brings Exceptional Political Expertise

Washington, D.C. (October 4, 2007) � Aleksander Kwaśniewski, former president of Poland, joined APCO Worldwide's International Advisory Council (IAC), Margery Kraus, president and chief executive officer, announced today. Kwaśniewski guided Poland's transformation during the critical years following the fall of communism.

"President Kwaśniewski is the quintessential strategist statesman," Kraus said. "He brings deep understanding of contemporary politics and the challenges that face our global society. This unique perspective and expertise will add yet another level of insight to APCO's IAC and clients."

Before becoming president in 1995, Kwaśniewski played an important role as a negotiator in the Round Table Agreement in 1989, which led to a peaceful transfer of power and cleared the way for a democratic Poland. During his 10-year presidency, President Kwaśniewski navigated Poland through the delicate transition from communism. He successfully led the adoption of a new national constitution, and led the campaign committed to Poland's admission to NATO and the European Union. He succeeded in both endeavors, in 1999 and 2004 respectively.

In addition to his dedication to strengthen Poland's international ties, President Kwaśniewski also advocated regional cooperation in Central and Eastern Europe. He pushed for Lithuania, Latvia and Estonia to be admitted to the EU and was a mediator in the resolution of the Orange Revolution in Ukraine.

Other landmark achievements include the transition to a market economy, including the privatization of state-owned enterprises; successful advocacy for human rights, freedom and democracy within Poland and beyond; and, the advancement to Polish-Jewish and Polish-Ukrainian reconciliation.

"I am pleased to be joining APCO's team," Kwaśniewski said. "I look forward to the opportunity to work with such impressive people and clients from around the world. APCO's global reach is particularly remarkable, and I am enthusiastic to participate as the company expands further into Eastern European countries, following the impressive growth and burgeoning investment climate of those markets."

Since completing his second presidential term in December 2005, Kwaśniewski has lectured around the world, particularly at American universities. He served as a visiting faculty member at Georgetown University in Washington, D.C., teaching in the Edmund A. Walsh School of Foreign Service, where he was appointed a Distinguished Scholar in the Practice of Global Leadership. He is also Board Member World Economic Forum Young Global Leaders, Member President's International Advisory Board The Atlantic Council of United States and Chief of Board of his Presidential Foundation, Amicus Europae.

Earlier in his career, President Kwaśniewski served as editor-in-chief of two publications: the student weekly, ITD; and the daily Sztandar Mlodych. In 1985 he co-founded the first computer science periodical in Poland, Bajtek. Under the Zbigniew Messner government, President Kwaśniewski served as the minister for youth affairs and started an exchange program for Polish and German youths. From 1988 to 1991, he was the president of the Polish Olympic Committee. In the late 1980s, President Kwaśniewski also served as a cabinet minister and chairman of the Social-Political Committee for the government of Mieczyslaw Rakowski.

About APCO Worldwide

Founded in 1984, APCO Worldwide is an independently owned global communication consultancy with offices in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. APCO was named 2007 PR Agency of the Year by PRNews; 2006 Agency of the Year by PRWeek; 2007, 2006 and 2005 European Consultancy of the Year by Public Affairs News; and 2004 Public Affairs Agency of the Year by The Holmes Report. Clients include corporations, governments, industry associations and nonprofit organizations. Headquartered in Washington, D.C., APCO includes among its clients seven of the top 10 companies on Fortune�s Global 500. Core services include corporate, investor and internal communication; crisis management; issue management; government relations; litigation communication; media relations; coalition building; opinion research; market entry; corporate responsibility; and online communication. APCO is a majority women-owned business. For more information, please visit

Elizabeth Wolf