B. Jay Cooper, deputy managing director of APCO’s Washington, D.C., office, leads APCO’s team of strategic communication professionals and counsels clients on all aspects of creating and carrying out effective programs for media relations, issues management and crisis communication. His extensive, real-world communication experience includes stints in senior positions in the White House, the U.S. Department of Commerce and at Yale University. Mr. Cooper also was a journalist and newspaper editor.
Prior to joining APCO in 1994, Mr. Cooper served as deputy White House press secretary and deputy assistant to the president under Presidents Ronald Reagan and George H. W. Bush. Among his responsibilities were briefing the president for public appearances, media interviews and press conferences; overseeing the dissemination of public information regarding the economy, global trade and other issues; and briefing the White House press corps.
Prior to his White House service, Mr. Cooper was director of public affairs at the U.S. Department of Commerce and the chief spokesman for Secretary of Commerce Malcolm Baldrige. In that position he supervised the department’s extensive communication activities, encompassing diverse issues including trade, the census, minority business, science and patents. At Yale University, Mr. Cooper was special assistant to the president and was the university’s director of public affairs and chief spokesman.
Mr. Cooper also has been director of communication for the Republican National Committee, working with four GOP chairmen.
Mr. Cooper was a reporter and editor for The Republican-American, based in Waterbury, Conn.
Mr. Cooper earned his Bachelor of Arts in journalism from Northeastern University in Boston, Mass. He is a member of the Board of Trustees for Franklin Pierce University in Rindge, N.H., and serves on the advisory board to the university's Marlin Fitzwater Center for Communication.