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APCO Forum

APCO's experts have always kept an eye toward what's next when advising clients dealing with issues critical to their business. APCOForum is a gathering of some of those insights. Subscribe today to get the latest on business, government and society from APCO's team around the world.

Recent Posts

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Creativity Under Pressure: Creating a Campaign in 24 Hours

Kaja Olgun - Jul 29, 2015

I had the great opportunity to attend Cannes Lions this year and be part of this indescribable experience by participating in the Cannes Young Lions Competition – an opportunity that was given to me and my partner after we came in first place at the national Young Lions Competition for young consultants in Germany.

campaignscreativityCannes Lions
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Looking Ahead to the UN’s 2030 Sustainable Development Goals

The transition from the United Nations’ Millennium Development Goals (MDGs) to the new 2030 Sustainable Development Goals (SDGs)—to be ratified at the UN General Assembly in September—is a significant milestone in the global development agenda.

developmentsustainabilityUnited Nations
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Solar Energy on the Golf Course: The Benefits Outweigh the Potential Burn

Bob Bissen - Jul 24, 2015

Whenever I play golf – which, unfortunately, isn’t as often as I would like – I slather on sunscreen to protect my skin from the sun’s potentially damaging UV rays. But I’ve noticed recently that, while golf courses sell sunscreen in the pro shop, a growing number of them are also harnessing those same solar rays to generate electricity.

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Ideas Don’t Come From Ostriches

Jolyon Kimble - Jul 23, 2015

The reason we incessantly discuss ideas is because there are so few good ones. Sometimes we blame this on the fact that all the best ideas have been had, and the next great breakthrough is far away, a bit like an unbearable bar room bore murmuring, “I have the misfortune to be living too late to explore the earth and too early to explore the stars”.

ideasBrave New Ideas
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TradeMarks Study: Defining What it Means to be an Effective Association

Bill Dalbec - Jul 23, 2015

The second edition of our TradeMarks study shows that while there have been some changes among characteristics regarding the impact on perceived effectiveness, performance and outcome measures are stable.

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Great Organizations Get Great Ideas From Anywhere

Pete Wentz - Jul 17, 2015

I began my career as a lawyer reviewing advertising copy, telling clients the facts they would need to prove to the three television networks that yes, their shampoo did in fact work as well as the named competitors (I really made Mom proud that I was a lawyer with that one).

advertisingBrave New Ideas
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Don’t Let Your Ideas Get Lost in Translation

Amy Wendholt - Jul 16, 2015

After more than ten years in China, I have plenty of experience with translation problems. I've used the wrong tones and the wrong characters. I’ve asked for boiled dumplings when I wanted a nap—practically the same word in Mandarin—and been forced into a sad game of charades when my language skills simply failed.

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