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Whether it’s you, a trend-setting brand or a non-profit organization, our avatars, the images that represent us everywhere from social media to gaming worlds, are an opportunity to express ourselves and reveal some of our personality. But how do others interpret them?
digitalcorporate brand communicationbrandingsocial mediaavatars
With such complexity at play, several colleagues in APCO’s Sustainable Growth practice group have identified “5 Watch Outs” we believe will gain even greater attention in 2015 and likely mature into full-blown priorities for business and policy leaders over the coming years.
SharedPurposetechnologyinequalityenergy trendscorporate responsibilityClimate Change
In the hyper-connected, hyper-competitive world today, where capital in all its forms – human, financial and social – is extremely mobile, the need for smart, compelling branding is stronger than ever. Much like corporations, sovereign nations are increasingly seeing brand building as critical to their ability to develop, grow and prosper.
FP Groupbrandingnation branding
Sri Lanka has just witnessed an epic victory for Maithripala Sirisena, the island country’s sixth executive president. Epic because it brought to end the reign of South Asia’s longest-serving ruler, Mahinda Rajapaksa, who was fast losing people’s trust amid allegations of corruption, nepotism and authoritarianism.
On January 20, 2015, Barack Obama set a new precedent. For the first time ever, the entire text of the State of the Union (SOTU) speech was made available to the public online ahead of time.
Barack ObamaMediumbloggingsocial mediaState of the Union
In Washington, most high-level Washington political appointees and elected officials try and gain attention for themselves regardless of whether they are doing good job. Marilyn Tavenner, who recently announced that she was stepping down from her position as Administrator of the Centers for Medicare and Medicaid Services, was just the opposite.
Health PolicyMarilyn Tavenner
To start by stating that constant change is inevitable may seem like stating the obvious or a by-gone conclusion. Yet, change is not always about the newest, latest or shiniest.