APCO Forum

APCO's experts have always kept an eye toward what's next when advising clients dealing with issues critical to their business. APCOForum is a gathering of some of those insights. Subscribe today to get the latest on business, government and society from APCO's team around the world.

Recent Posts


Big Empathy

John Stauffer - Mar 26, 2015

Big data is everywhere. But we humans are not good at “big” anything when it comes to numbers. Research shows we identify with the feelings of smaller groups of people versus large masses.

stakeholder engagementtargeted communicationsocial networksbig data
social media

Generation Z Says “No Thanks” to Targeted Advertising

Sarika Kare - Mar 25, 2015

As the next generation – Generation Z – matures, we’re approaching the dawn of a new era in social networking: anonymous social media. Incognito social networks such as Snapchat, Whisper, and Secret have spread like wildfire among Gen Z-ers.

Gen-ZbrandingYik Yakincognitosocial networksSnapchat
Harvard University campus

Using Strategic Communications to Boost University Rankings

Pete Wentz - Mar 25, 2015

U.S. News and World Report recently released its much anticipated and often dreaded issue ranking graduate schools of the nation’s leading universities. While deans and faculty often disdain these rankings, they happily notify alumni and others when their school rises from the previous year and are forced to come up with a reason why they declined in another year. In a few cases, persistent declines have even led to resignations by deans.

strategic communicationReputationcollege rankings

The Power of Now

Steve Salvador - Mar 23, 2015

Anything can happen with live video. Since the early days of broadcasting, when technology first made it possible to transmit a live feed over the air, the immediacy and spontaneity of watching something unfold live has always had mass appeal.

Chinese Flag

China’s 2015 National People's Congress

James McGregor - Mar 23, 2015

APCO invites you to take a look at our analysis of China's recently concluded liang hui, the annual meetings of the National People's Congress and the Chinese People's Consultative Congress.

ChinaNational People's CongressNPC
Speaker and Microphones

Working with the Media: Observations on the Latest Challenges and Opportunities

Iris Shaffer - Mar 19, 2015

I recently had an opportunity to pitch one of America’s most well-known and reclusive CEOs to one of the network morning shows. He had not done a major national television interview since he had appeared on Oprah in May of 2011.

Health Carehealth communicationmedia relations

Budget 2015 - It All Depends on Your Point of View

James Acheson-Gray - Mar 18, 2015

It could easily have been predicted that the UK Chancellor, George Osborne, and the Leader of the Opposition, Ed Miliband, would find little on which to agree during today’s opening salvoes on the 2015 Budget Statement.

PRCAelectionUK politicsbudget statementUK General Election 2015
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