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Jul 24, 2015
The transition from the United Nations’ Millennium Development Goals (MDGs) to the new 2030 Sustainable Development Goals (SDGs)—to be ratified at the UN General Assembly in September—is a significant milestone in the global development agenda.
Whenever I play golf – which, unfortunately, isn’t as often as I would like – I slather on sunscreen to protect my skin from the sun’s potentially damaging UV rays. But I’ve noticed recently that, while golf courses sell sunscreen in the pro shop, a growing number of them are also harnessing those same solar rays to generate electricity.
golfsolar projectssolar energy
The reason we incessantly discuss ideas is because there are so few good ones. Sometimes we blame this on the fact that all the best ideas have been had, and the next great breakthrough is far away, a bit like an unbearable bar room bore murmuring, “I have the misfortune to be living too late to explore the earth and too early to explore the stars”.
ideasBrave New Ideas
The second edition of our TradeMarks study shows that while there have been some changes among characteristics regarding the impact on perceived effectiveness, performance and outcome measures are stable.
I began my career as a lawyer reviewing advertising copy, telling clients the facts they would need to prove to the three television networks that yes, their shampoo did in fact work as well as the named competitors (I really made Mom proud that I was a lawyer with that one).
advertisingBrave New Ideas
After more than ten years in China, I have plenty of experience with translation problems. I've used the wrong tones and the wrong characters. I’ve asked for boiled dumplings when I wanted a nap—practically the same word in Mandarin—and been forced into a sad game of charades when my language skills simply failed.
Brave New Ideastranslationadvertisingcommunication
Most of my clients look forward to my departure from the moment I show up. It’s not that they don’t like me, but they think that the sooner the crisis team disappears, the sooner they can put the issue behind them and get back to “business as usual.” While such a view isn’t wrong, approaching a crisis as just something to survive makes it nearly impossible to truly turn a situation around – to emerge from an event stronger than you before it began. Achieving this goal requires a brave idea.
Brave New IdeasCrisis management