Wayne L. Pines

President, Health Care

Wayne L. Pines, member of APCO Worldwide’s International Advisory Council and president of health care for the consultancy, provides strategic counsel to clients facing crises or media, legislative, regulatory or marketing challenges.

Mr. Pines has worked on health care and regulatory issues; litigation; product approvals; advertising issues; recalls; and congressional issues involving the regulation of pharmaceuticals, medical devices and food.

Mr. Pines served 10 years in senior positions at the United States Food and Drug Administration (FDA). He was FDA’s chief of consumer education and information, chief of press relations and associate commissioner for public affairs. He was the chief media spokesman for the FDA for seven years and also was the founding editor of FDA consumer magazine. In 2004, Mr. Pines was named the FDA’s Alumnus of the Year. He has authored or edited a dozen books about crisis communication and the FDA.

Mr. Pines is a director and former chairman of the board of the MedStar Research Institute, which oversees research at ten hospitals in the Washington-Baltimore area. He is a director and former president of the Alliance for a Stronger FDA, a coalition of 200 organizations seeking more appropriated funding for FDA. He was previously a member of the Public Health Service’s first Task Force on AIDS Education, executive vice president of a large, international public relations agency and chairman of a market research firm.

Mr. Pines’ books include the FDA Advertising and Promotion Manual; FDA: A Century of Consumer Protection; A Framework for Pharmaceutical Risk Management; How to Work With the FDA; Making Your Case to the FDA: Strategic Communication Before, During and After Your Drug’s Approval; A Practical Guide to Food and Drug Law and Regulation; and Communicating in a Health Care Crisis.