About APCO's Return on Reputation Indicator

APCO's Return on Reputation Indicator is a new, robust, customized tool that takes a more holistic and integrated approach to reputation management and empowers individual industries and its major companies to better understand, protect, enhance and track their reputations across all key stakeholders over time, while focusing on the tangible outcomes that are shaped by reputation. ROR Indicator measures the impact reputation has in shaping the operating environment and key business outcomes, including consumer behavior, community activism, policy support, the litigation environment, employee engagement, and financial value.

About ROR Indicator: State of the Retail Industry Study

APCO Worldwide, in partnership with the Retail Industry Leaders Association, recently completed a ground-breaking study called Return on Reputation Indicator that takes a broader, more holistic, 360-degree view of reputation in the retail sector. Based on quantitative research among nearly 10,000 respondents, the ROR Indicator, for the first time, measures the impact of overall reputation on specific business outcomes, including consumer behavior, community activism, policy support, litigation environment, financial value and employee retention and recruitment. Unlike other generic, one-size-fits-all reputation models, the ROR Indicator measures the impact and performance of the retail industry on the 24 reputation drivers that reflect the specific expectations stakeholder have for the retail industry. Consistent with APCO's integrated approach to reputation management, the ROR Indicator also analyzes reputation across all key stakeholders, including consumers, community activists, policy-makers, investors and employees. Learn more about the survey methodology.