Abu Dhabi and Dubai

In today's global business environment, the Arab region serves as a critical link between the East and the West. Informed by a wealth of local and international experience, APCO Worldwide helps clients to deftly manage regional challenges, and opportunities by combining high-level -strategies with flawlessly executed programmes, which enable our clients to be seen, heard and understood across the region.

APCO in the Arab Region

APCO has been operating in the Arab Region since 2007, advising local and international clients on diverse issues critical to their businesses. In November 2010, APCO acquired Dubai-based JiWin Public Relations, a team of 34 premier communication consultants offering diverse services including media relations, corporate communication, crisis communication, issues management and financial communication.

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Services

Our UAE team has extensive knowledge of the region's media, business and policy environments extends APCO's global reach in a dynamic, evolving market that connects Asia, India and Africa and allows us to bring value to companies both within the region and those looking to expand into the Arab world. Our team of Arabic- and English-speaking communication professionals provides clients with an unparalleled understanding of Arab markets and issues.

The suite of services we offer to clients include:

• Corporate Advisory and Market Entry
  We help clients to make significant investments in the region across a wide range of industry sectors, including those that are highly restricted to foreign involvement. Investing in the region presents multinational corporations with a unique set of opportunities and challenges, and our team has extensive experience helping clients successfully formulate and execute market entry, business development and expansion strategies.
• Corporate positioning and reputation management
  We help clients position themselves strategically in the Arab region by building communication platforms; designing integrated campaigns to increase visibility and engage stakeholders; enhancing employee communication; arranging third-party endorsements; positioning executives through high-profile conferences and media programs; building reputation online; and developing corporate collateral.
• Media relations
  APCO's consultants have expert knowledge of the media environment across the Arab region and maintain close relationships with international and local journalists. Our dedicated media relations team includes former editors and writers who are skilled at creating unique news angles for each project, as well as organizing proactive campaigns, press launches and media events.
• Crisis communication
  Companies can face a crisis at any time and, by definition, without warning. A company's ability to respond to a crisis, especially in the critical first few hours or days, greatly affects the company's reputation among employees, partners, customers and the general public. APCO works closely with clients to create, implement and test crisis management plans to identify potential threats and develop rapid-response mechanisms.
• Corporate Responsibility
  Companies are increasingly expected to conduct their business in a responsible and sustainable manner. APCO is a recognized market leader in corporate responsibility (CR), assisting companies to engage with key stakeholders, understand and manage CR issues, design and execute programs and partnerships, and communicate effectively.

Learn more about team members in these offices >>