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Viewpoint Newsletter Published : July 15, 2010
Topics include BP's crisis management, the new U.K. government, global transformation in Turkey and U.S.-China dialogue.
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Financial Communication, Public Affairs Expert Strengthens APCO's Greater China Team : July 15, 2010
Sukyi Yau, former co-managing director for Citigate Dewe Rogerson in Greater China, joins APCO Worldwide as a senior vice president based in Hong Kong
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APCO Launches Reputation-Management Tool to Measure Impact of Reputation on Key Business Outcomes : July 7, 2010
APCO Worldwide has launched the first in a series of studies using the Return on Reputation Indicator. The new outcome-focused methodological tool developed by APCO Insight®, the company's opinion research group, will help companies better understand, protect and increase their reputation equity.